Juniper lattes? Pine sodas? Food is taking us back to the forest
Food trends are increasingly incorporating forest-inspired ingredients like juniper and pine. While some past attempts at these flavors struggled, they are gaining renewed interest in the current cultural landscape.
Catching the cultural wave at just the right moment is key. When Starbucks introduced a juniper latte in 2018 — before COVID and when the economy was strong — it sank like a rock.
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