L.L. Bean has a $2 billion goal. It starts with a $50 million bet in Freeport.

L.L. Bean is targeting a $2 billion revenue goal after a decade of stagnant growth. The retailer plans to invest $50 million in renovating its Freeport flagship store. This strategy includes opening new locations and attracting new customers to boost overall sales.
L.L. Bean’s revenue has barely grown in a decade. Now the privately held retailer is betting on new stores, new customers, and a massive renovation to its flagship to change that.
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