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CULTUREGothamist·16h ago

[sponsor] Times Travel Turns One Times Square Into an Immersive Trip Through the History of the NYE Ball Drop

Photo · Gothamist
AI TLDR · GEMINI

Times Travel has launched an immersive exhibit at One Times Square detailing the history of the New Year's Eve ball drop. Known as the Ball Experience, the attraction allows visitors to see the site year-round. It provides an alternative for those who do not attend the actual December 31 celebration.

Whether or not you're brave enough for the real thing on December 31, Times Travel and the Ball Experience upgrade for those who want to get even closer might be the closest you'll get to the center of it all, any day of the year.

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