Spicy new sauce coming to Taco Bell locations in 7 different countries

Taco Bell is launching a new spicy sauce in seven countries to coincide with National Taco Day. This release continues the brand's tradition of using the holiday for strategic marketing initiatives.
The collaboration continues Taco Bell's pattern of using National Taco Day to make broader statements, following its 2022 taco subscription, 2023 "Taco Tuesday" trademark effort, and 2024 holiday date change.
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