McDonald’s is testing ads on its drive-thru menus
McDonald's is launching a limited pilot program testing third-party advertisements on digital drive-thru menus. Customers will see ads from other brands on screens after placing their orders while waiting for food. The test is currently restricted to select company-owned restaurant locations.
McDonald's is putting ads on its drive-thru menu as part of a "limited" pilot at company-owned restaurants, according to a report from Bloomberg. Drive-thru locations included in the test will show ads from other brands on digital menu boards after a customer places their order, which they'll see while they wait for their meal. In […]
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