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BUSINESSPennLive·2d ago

Macy's nearly doubled its profit — here's the luxury strategy behind it

Photo · Anne D'Innocenzio
AI TLDR · GEMINI

Macy's nearly doubled its profit following a luxury-focused business strategy. Bloomingdale's achieved its highest second-quarter sales in brand history. The company's premiumization push is driving growth.

Bloomingdale's posted its best second-quarter sales in brand history as the premiumization push gains momentum.

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