As Epic Pass sales decline, Vail looks to rely on lift tickets again
Vail Resorts reported a 12% decline in Epic Pass sales for the 2026/2027 season as of September 19. The company is shifting focus back to individual lift ticket sales following a dry winter.
Vail Resorts is still feeling the effects of the last abnormally dry winter, as many skiers are waiting to see how the next ski season will be before investing in passes for this year. Epic Pass sales for the 2026/2027 ski season are down 12% as of Sept. 19, according to the Broomfield-based company’s earnings […]
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