The producer of Fleabag and Baby Reindeer's tip for finding a hit? Don't look for one

Theatre producer Francesca Moody, known for developing acclaimed shows such as Fleabag and Baby Reindeer, shared her insights on discovering new talent at the Edinburgh Fringe festival. She suggests that the key to finding a successful production is to focus on the quality and uniqueness of a performance rather than actively searching for a commercial hit.
Theatre producer Francesca Moody has a remarkable record of spotting shows that go on to have wide success. At the Edinburgh Fringe festival, she told NPR about what she looks for in a performance.
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