Fast-food chain starts beef with rival, offers freebie for ‘royally disappointing’ burgers
A fast-food chain launched a 'Stealing the Crown' promotion targeting a rival brand. Rewards members can receive a free Angus Maximus burger by submitting a photo of a crown or receipt via Instagram. The campaign offers free items to customers who provide proof of purchasing from the competitor.
The bold "Stealing the Crown" promotion invites rewards members to send a photo of a crown or their receipt via Instagram DM in exchange for a complimentary Angus Maximus burger.
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