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BUSINESSMyNorthwest·6d ago

California farmers are struggling to sell grapes as demand for wine drops

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AI TLDR · GEMINI

California wine grape growers are struggling to sell harvests as consumer demand drops. Sales have decreased by over 20%, forcing some farmers to remove long-standing family vineyards. The decline is driven by changing drinking habits across the region.

LODI, Calif. (AP) — It’s harvest time in California wine country, but many growers are struggling to sell their grapes as changing drinking habits have caused demand to plunge. The decline is forcing some growers to tear out vineyards that their families have grown for generations. Wine sales have decreased by more than 20% over […]

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