Even trash cans could get naming rights deal at St. Charles' Family Arena
St. Charles officials have hired a firm to seek naming rights sponsors for the 10,000-seat Family Arena. The search could potentially include naming rights for various parts of the venue, including trash cans.
St. Charles County officials have tapped the Superlative Group to lead the nationwide search for selling the naming rights to the county's 10,000-seat multipurpose venue.
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