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CULTURENY Post - Politics·1d ago

Data shows childless adults spend more on toys than familes with kids — and an expert explains why

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Data indicates that households without children purchased over half of all toys sold in the first half of 2026. Experts suggest this trend may be driven by evolving toy appeal.

Kid-free households bought more than half of all toys sold in the first half of 2026. Are they immature? Or are toys just getting cooler?

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