Connor Bedard is now Blackhawks' captain, best player and face of franchise, all in one

The Chicago Blackhawks have officially named Connor Bedard as the team's captain, formalizing his role as the franchise's primary leader. Bedard has served as the face of the organization since being drafted first overall in 2023. The move solidifies his status as both the team's top performer and its central figure on and off the ice.
From a marketing standpoint, the Blackhawks have been Connor Bedard's team for three years already. He became the face of the franchise the moment he was drafted in June 2023 — perhaps even a month earlier, at the moment the Hawks won the draft lottery. Nothing about his performance has changed that.But now the Hawks are officially his team — in the…
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