High-income shoppers drive Walmart and Dollar Tree’s growth
Discount retailers like Walmart and Dollar Tree are seeing growth driven by high-income households, as more consumers prioritize cost-conscious shopping amid rising grocery prices.
Discount retail has a new growth engine: high-income shoppers. Deloitte reports that 1 in 4 consumers now identify as deal driven or cost conscious, including higher-income households. Walmart says most of its recent market share gains came from households earning more than $100,000, and other discount retailers like Dollar Tree report similar numbers. Grocery prices […]
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