‘You’re all insane!’: Locals baffled as line culture invades the Upper East Side — and it’s all over frozen yogurt
Mimi’s, a frozen yogurt shop founded by Amber Linz, has opened a new location on the Upper East Side. The establishment is drawing block-long lines, replicating the popularity it previously achieved in Soho. Local residents have expressed confusion regarding the significant wait times for the product.
Founded by 26-year-old Sydney native Amber Linz, Mimi’s is already notorious for block-long lines in Soho — and the hype has followed uptown.
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