Ben & Jerry’s CEO Says Its Ice Cream Is an Affordable Treat
Ben & Jerry’s CEO Jochanan Senf discussed balancing profit, social activism, and product quality during a Bloomberg interview. He highlighted the company's focus on voter rights and fair-trade ingredients while achieving sales growth. Senf described the brand's ice cream as an affordable treat that supports democracy and social justice.
Ben & Jerry’s CEO Jochanan Senf joins Bloomberg Open Interest to reveal how a values-driven ice cream brand balances profit, activism and product quality. From a three-part mission to voter rights campaigns and fair-trade ingredients, he explains how the company grows sales while doubling down on democracy and social justice. (Source: Bloomberg)
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