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BUSINESSBloomberg Markets·15h ago

The Business of the $60 Loaf of Bread

BUSINESSBEATPOST
AI TLDR · GEMINI

New York bakery RYE by Martin Auer is selling a loaf of bread for $60. The luxury product targets influencers and ultra-wealthy consumers. Bloomberg reviewed the item to investigate the business behind the high price point.

Would you pay $60 for bread? At New York bakery RYE by Martin Auer, that's the going rate for a loaf eyed by influencers and the ultra-wealthy; we tried it to see what the fuss was all about. (Source: Bloomberg)

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