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BUSINESSMassLive·13h ago

Macy's nearly doubled its profit — here's the luxury strategy behind it

Photo · Canva,Katherine Rodriguez
AI TLDR · GEMINI

Macy's nearly doubled its profit, driven by a luxury-focused business strategy. Bloomingdale's achieved its highest second-quarter sales in history. This growth follows the company's ongoing momentum in its premiumization push.

Bloomingdale's posted its best second-quarter sales in brand history as the premiumization push gains momentum.

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