CSO’s parent organization rebrands as “Chicago Symphony”
The Chicago Symphony Orchestra's parent organization is rebranding as "Chicago Symphony," featuring a new logo and updated usher uniforms.
The nonprofit parent organization of the Chicago Symphony Orchestra announced a rebrand Thursday, meant to usher in a new era for the city’s preeminent classical music company. It features a new naming convention and, for the first time in 30 years, a new logo.Music fans will also notice updated red uniforms for the ushers who greet and seat guests. And while the rest of the changes are mostly subtle from the audience perspective, company leaders say the rebrand is meant to clarify the…
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