BUSINESSMLive·4h ago
Movie theaters are betting $2.7 billion that major upgrades will bring audiences back
AI TLDR · GEMINI
The cinema industry has invested $2.7 billion in facility upgrades, including recliners and 4D experiences, to increase audience attendance.
The cinema industry has invested $2.7 billion in upgrades like recliners, bars, and 4D experiences to attract more audiences back to theaters.
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