California farmers are struggling to sell grapes as demand for wine drops
California wine grape growers are struggling to sell their harvests as consumer demand for wine decreases. Changing drinking habits have caused demand to plunge, leading some farmers to remove multi-generational vineyards. This economic shift is significantly impacting growers during the harvest season.
LODI, Calif. — It’s harvest time in California wine country, but many growers are struggling to sell their grapes as changing drinking habits have caused demand to plunge. The decline is forcing some growers to tear out vineyards that their families have grown for generations.
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