New generation, different game: Gen Z embracing transforming tennis
Tennis is undergoing a transformation driven by Gen Z, with new access points like NIL deals and updated ranking systems. Coaches and organizations are adapting to these changes in the sport.
PHOENIX – Gen Z tennis isn't declining, it's transforming. ASU coaches, the IMG Academy and the USTA Southwest explain how NIL, UTR rankings and new access points are reshaping the path from junior courts to college tennis and the pro tour.
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