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BUSINESSWTOP·1d ago

California farmers are struggling to sell grapes as demand for wine drops

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California wine grape growers are facing a significant decrease in demand as drinking habits shift. Wine sales have dropped by over 20%, leading some farmers to remove long-standing vineyards. Many growers are currently struggling to find buyers during the harvest season.

LODI, Calif. (AP) — It’s harvest time in California wine country, but many growers are struggling to sell their grapes as changing drinking habits have caused demand to plunge. The decline is forcing some growers to tear out vineyards that their families have grown for generations. Wine sales have decreased by more than 20% over...

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